He came for the tequila.
He stayed for the dancing.
Somewhere between a work trip to Oaxaca and his fourth "just one more," a regular guy named Keith discovered a truth no distillery would print: great mezcal doesn't need a reason, an occasion, or the ability to dance well.
He put on a borrowed sombrero, kept his polo tucked in, and never looked back. The Dancing Gringo is for everyone who takes their agave seriously and themselves not at all.