Press kit.
Everything a journalist needs. Almost everything a journalist wants.
The record, uncensored.
Where the rest of the site redacts, this page reports. Here is the product, plainly stated.
- Product
- The Dancing Gringo — a canned sparkling mezcal soda.
- Category
- Ready-to-drink sparkling mezcal soda.
- ABV
- 5% alcohol by volume.
- Format
- 355 ml single-serve can.
- Build
- Mezcal-forward, with tequila, agave nectar, and lime, finished with a Topo Chico-style mineral soda. Additive-free.
- Recipe
- Partially undisclosed, on purpose. The exact proportions are not public, and the mineral soda brand is not named.
- Status
- Pre-launch. Not yet for sale.
- Launch markets
- To be announced.
- Tagline
- Smooth. Clean. Wild.
Copy, paste, file.
Roughly seventy words, ready to run. No approvals required — that is what a boilerplate is for.
The Dancing Gringo is a canned sparkling mezcal soda — 5% ABV, 355 ml — built on real mezcal, with tequila, agave nectar, lime, and a mineral soda rounding it out. Smoke leads; the rest keeps up. Additive-free and genuinely premium, it is made to be drunk cold from the can — never over ice — and taken about as seriously as it takes itself. Currently pre-launch; markets to be announced. Smooth. Clean. Wild.
A clarification, filed in advance.
Keith is a regular guy. Keith did not found this company. Please do not report that Keith founded this company.
He is our mascot — an ordinary man in a sombrero and a tucked polo, mid-dance, shot glass held for balance. For interviews, photo calls, and ribbon-cuttings, Keith is available in a strictly decorative capacity. He has no comment, and it is a good one.
One desk. One inbox.
Interviews, samples, fact-checks, and gentle corrections about Keith — all welcome.
This is a pre-launch placeholder address, and it is monitored between stretches. Expect a reply within 1–3 business dances.